'Circular for Zero' Transformation
I'll be honest with you: we need to start at the very beginning. Why? Because the global strategy of "cost optimisation at all cost" hasn't provided the results it was aimed for. It is a fact, like it or not, and the last few years have proven that this approach is simply not sustainable: for humankind and for the Planet. It is rightful to say: I cannot just turn my business upside down, can I? It is also true, it cannot be done from one day to another. BUT, we can do a lot of steps every day that will lead to bigger changes in the end, as long as our mindset remains long-term and won't change each quarter.
What can be done are:
- Listen and learn from businesses, which have built up sustainable or circular value chains from scratch
- Start with your next product line that requires new setup
- Continue with the smaller steps in the sub-functions and ensure it moves fully from one end to the other, it should not stop within siloes
- Prepare to settle for smaller, but sustainable margins for longer-term (in some industries, not all, as in some, the margins would not change as there is a lot to do on the cost side of the business in the first place, which will balance the profit expectations)